Bound to Nature
The aim of this project is the uplift of awareness through education of young people from high schools and faculties in Belgrade and Serbia, in the field of environmental protection and energy efficiency. Campaign was announced on July 9th 2010 to call on students – future participants, to read about topics of the competition and give their artistic answers. Basic information on the rules for participants and those who vote were presented on the press conference where also web site with all the answers was launched, as well as prizes.
The highest intensity of campaign, both to invite participants (young creatives) and general population to vote will start from the September 15 and last until the end of the year (including short list and the winners). In order to participate, students will be directed to understand the themes of environmental problems thoroughly, and their creative works should promote solutions. The web site www.odgovorniprirodi.rs being the main media of this project also stimulates the usage of contemporary high-tech means of communication as an ally in creation of better possibilities for understanding of the ecological topics. Broader population will be driven into the project through media (PR and promotion of the project) in order to vote for the works as well as visit of the exhibition. We believe that people who vote, visitors of the web site will acquaintance themselves with the environmental topics. On the actual exhibition (15 days in December and 15 days in January) material will be distributed with winning works and ideas what could be done to be BOUND TO NATURE .
